I read an article in the archives of Indian Express, dated October 2009, which was somewhere related to communication and information needs in rural areas.
The article talked about a very unique initiative of training village youth for call centre jobs. In Pune, Tata Motors, as a social obligation, updated communication skills of youths in rural areas through its new ‘Shabda Tarang’ project.
The project aims to prepare rural youth for better communication through call centre training, which at present is fast growing and is probably the best means to provide exposure to the rural people, especially the youth who are forever ready to try new things but often do not get a platform and opportunities. The project not only would provide training but also consists of generating job opportunities in the village.
So, in short, through the 3 month Shabda Tarang, a job oriented training opportunity is created. The main purpose of this training is to increase the confidence level along with personality development of the students in the rural area. A high level of thinking and efficiency is required for this. This would eventually lead to a wider and more developed outlook among them.
There is an increased need to bring the villages to the forefront and make them a part of the overall development and progress to ensure that society as a whole moves ahead and the periphery or corners are not left untouched and unaffected. This can only be done through better communication and connectivity.
The article talked about a very unique initiative of training village youth for call centre jobs. In Pune, Tata Motors, as a social obligation, updated communication skills of youths in rural areas through its new ‘Shabda Tarang’ project.
The project aims to prepare rural youth for better communication through call centre training, which at present is fast growing and is probably the best means to provide exposure to the rural people, especially the youth who are forever ready to try new things but often do not get a platform and opportunities. The project not only would provide training but also consists of generating job opportunities in the village.
So, in short, through the 3 month Shabda Tarang, a job oriented training opportunity is created. The main purpose of this training is to increase the confidence level along with personality development of the students in the rural area. A high level of thinking and efficiency is required for this. This would eventually lead to a wider and more developed outlook among them.
There is an increased need to bring the villages to the forefront and make them a part of the overall development and progress to ensure that society as a whole moves ahead and the periphery or corners are not left untouched and unaffected. This can only be done through better communication and connectivity.
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